Macy’s.com Demonstrate Ways to #Fail with Your Country Selector
A friend recently tipped Michael Bonfils off on Macy’s new global strategy for International SEO and he almost fell off his chair. How can the company behind such a well known brand, make such critical...
View ArticleWhat Goodies Does Google+ Hold for International Search Marketers?
One key benefit of Google+ for international search engine marketers is that it supports 42 different languages, from Arabic to Vietnamese. Here’s an early look at how Circles, Sparks, and the +1...
View ArticleGetting Ready for Global Business: The Benefits of the Foreign Language Internet
Despite the massive growths in foreign languages online, there is still relatively far less content in languages other than English – and that means dramatically less competition, better ROI, and...
View ArticleGaining Top Keyword Prominence & Dominance in Foreign Languages
Building links to foreign language websites can help you climb the SERPS far more quickly than link building for English websites. Here are some tips on how to beat the competition with top keyword...
View ArticleKeyword Research: Dealing With Uncertainty
When selecting the keywords you want to rank for, you must take several factors into account. Preferably you’re able to calculate its potential ROI by finding out what effort is required. There are...
View ArticleFacebook Launches Bing-Powered Translation Service
Facebook users can now install an app that translates fan pages written in a foreign language into their native tongue. The feature uses the Bing Translator, and is available by clicking on a Translate...
View Article4 Companies Winning in the Foreign Language Internet
The question for ecommerce businesses right now isn’t “can I afford to invest in foreign language websites?” Rather, it’s “can I afford not to?!” Here are four companies that have embraced foreign...
View ArticleHow to Launch an English Only Global Search Marketing Campaign
With 350 million speakers, English is still the most widely spoken language of business and international commerce. If you’re thinking of trying out a few markets for your search campaigns, it won’t...
View ArticleUsing Text-Rich Anchor Links as Part of Your Foreign Language Marketing Strategy
Text-rich anchor links will soon become a vital part of your foreign language marketing strategy, meaning you have more time to reap the rewards of grabbing the top search engine spot. Learn how to use...
View ArticleGoogle Discusses 10 Recent Algorithm Changes
Google tries to become more open about their search algorithm changes. Beyond the much-discussed "fresh" update, Google discussed nine other recent changes, including SERP titles and descriptions,...
View ArticleTop 5 Considerations For International SEO
Extending your web presence globally can be challenging, especially without local resources at your disposal, but it can be done. Understanding the basic principles of International SEO will ready you...
View ArticleThe Other Googles: Succeeding on Foreign Search Engines
No SEM or SEO campaign should overlook the importance of Google. However, in certain markets, local competitors rule the roost. Names such as Baidu in Chaina, Yahoo Japan, and Yandex in Russia all...
View ArticleSOPA Explained: Why It’s Bad for the Web & How to #StopSOPA
Rep. Lamar Smith promises to revive the SOPA bill in February. Here’s what has happened to date, who created the piracy problem, how SOPA affects marketers and website owners, where we are now, and how...
View ArticleLocal Results, Link Evaluation & Freshness Signals Top Google’s February...
Changes to local search results topped Google’s monthly recap of search and algorithmic updates from February, but there were nearly 40 new updates revealed, including changes to link evaluation,...
View Article5 Multilingual SEO Tips & Best Practices
Gaining traction in a new market can largely depend on a company’s ability to tap into the culture, language and customs of the country they’re targeting. RankAbove CEO Mayer Reich shares tips to make...
View ArticleHow to Run Foreign Language PPC Campaigns
Running a foreign language PPC campaign brings its own unique challenges. With a little forethought and planning however, a PPC campaign can help you increase sales or conversions, build brand...
View ArticleInbound Marketing in Various Languages
The accessibility and global nature of the web opens up a host of opportunities to help your website get found by whole new markets. Addressing these issues can boost sales and engage customers when...
View ArticleInternational SEO: Using XML Sitemaps hreflang= for Geotargeting? Beware of...
Using rel="alternate" hreflang="x" is supposed to tell Google which pages should appear to which searchers using x languages, and with regional variations in language. But what happens when a localized...
View ArticleHow to Create a Successful Global PPC Campaign
Traditional SEO through localization techniques can be slow to yield conversions. Pay-per-click campaigns can offer a quick and cost-effective way to break into new international markets and increase...
View ArticleThe Growing Importance of International Mobile Search
For a long time English has reigned as the most commonly used language of the Internet. But it only represents just over a quarter of total usage. Here’s why going multilingual should be a central...
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